How good is your site? Is your software intuitive and easy to use. Often there are simple improvements that can be easily incorporated into your website or software, and a usability analysis will bring those changes to light.
Usability studies and analysis can start with a focus group or the analysis can be expanded to include a remotely administered random sampling of a large user base. At Unique IQ we firmly believe that a website or software interface is a constantly evolving asset of the company.
In order to meet internal and external needs, it is crucial to test the interface for usability. In many cases the addition of page-specific survey data when combined with log analysis data can provide invaluable insight and help the organisations improve the efficiency of a site.
