The most effective and measurable method of online marketing today is through Pay Per Click (PPC) search engine advertising.
Search engines like Google, Yahoo and MSN sell premium listings on a cost per click basis, and PPC can put your company towards the top of the list for people requiring your product or service. Once discovered, there's a high chance of a purchase, as the customers are searching for what you're offering.
Unique IQ help businesses make the most of PPC in a number of ways, including:
Implementing a tracking system to monitor PPC activity
Creating accounts with search engines
Writing creative text for each search item
And much, much more